When Nissan recalled more than 2.5 million cars in the US in Oct 2010 after some-hundred-thousand-car recall before, many analysts thought of a an opportunity for the US automakers to regain their home market after a decades of decline in market share. Despite a lot of expectations and suggestion, there is not a remarkable signal from the market which can convince people that the US automakers are regaining what they have lost for decades.
A Predictable Takeover
Ward’s Automotive data shows that combined US market share of GM, Ford and Chrysler has been shrinking for consecutive 16 years, from 72.9% in 1993 to 43.66% in 2009. This shrinkage also means that of Japanese and European automakers has kept increasing during that time. It is very likely that this trend will be continues in 2010 and some years to come and regaining the expected position will be a challenge for the US automakers.
Read more: http://www.bukisa.com/articles/407808_how-the-us-automakers-are-losing-their-home-market#ixzz16nd8Dpel
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