Several months ago, I wrote an article about phenomenon of made-in-China products and its impacts on the U.S. economy and the U.S. people’s life. During the research, I was faced with a website named MadeinChina.com which guides businesses around the world to outsource to China and import China products. Some days ago, I ran across website named MadeinUSA.com which is designated to “educate the American consumer on the importance of buying American made products” (MadeinUSA.com, 2011). Examining the looks of these two websites, I have a feeling that we have got problems to encourage Americans to buy made-in-USA products.
The first problem relates to the attractiveness. As you can see in the picture above, MadeinUSA.com website is dominated by words and words. It is easy for an average American to understand what these words means but how can we explore this website furthermore when we guess that there will be nothing interesting other than letters and words? Take a look at MadeinChina.com website, you will have a feeling that there are a variety of contents to explore on it: pictures, numbers, letters and colors. It is true that Americans love reading but they prefer something more than that.
Second problem relates to the contents. On MadeinUSA.com, what the visitors can do include only registering and a patriot, seeing why they should buy Made-in-USA products, exploring the list of registered visitors and learning the purpose of this website. They cannot take more practical actions like ordering a made-in-USA product or even see where made-in-USA goods are available. On the contrary, MadeinChina.com shows visitors a list of product categories. Image, price and the virtual cart are available as well. Before register to this site to participate in made-in-China movements shown at the bottom of this site, people have already been able to buying made-in-China products as a way to support these movements.
The third problem relates to target audience. If you click on the button named “Company Registration” on MadeinUSA.com, you will notice that this site aims at American businesses who wish to promote themselves by uploading logo, company name and advertisement to this site. Ironically, many businesses may wonder why they should pay $10 or $40 monthly to present on a website whose traffic is ranked 752,144th by Alexa. Meanwhile, MadeinChina.com’s taget audience is much more various: manufacturers, sellers, retailers and buyers. That can explain why this site is ranked 12,525th at the same time.
It is apparent that Americans prefer made-in-USA products to made-in-China ones because they are of high quality, safe and durable, and indirectly supportive to their employment too. Nevertheless, it is hard for them to search for made-in-USA goods in physical store as well as in online store. Therefore, it will be much more helpful if MadeinUSA.com diversify the features of its website to make it a place where buyers and sellers of made-in-USA products can meet each other comfortably.
The first problem relates to the attractiveness. As you can see in the picture above, MadeinUSA.com website is dominated by words and words. It is easy for an average American to understand what these words means but how can we explore this website furthermore when we guess that there will be nothing interesting other than letters and words? Take a look at MadeinChina.com website, you will have a feeling that there are a variety of contents to explore on it: pictures, numbers, letters and colors. It is true that Americans love reading but they prefer something more than that.
Second problem relates to the contents. On MadeinUSA.com, what the visitors can do include only registering and a patriot, seeing why they should buy Made-in-USA products, exploring the list of registered visitors and learning the purpose of this website. They cannot take more practical actions like ordering a made-in-USA product or even see where made-in-USA goods are available. On the contrary, MadeinChina.com shows visitors a list of product categories. Image, price and the virtual cart are available as well. Before register to this site to participate in made-in-China movements shown at the bottom of this site, people have already been able to buying made-in-China products as a way to support these movements.
The third problem relates to target audience. If you click on the button named “Company Registration” on MadeinUSA.com, you will notice that this site aims at American businesses who wish to promote themselves by uploading logo, company name and advertisement to this site. Ironically, many businesses may wonder why they should pay $10 or $40 monthly to present on a website whose traffic is ranked 752,144th by Alexa. Meanwhile, MadeinChina.com’s taget audience is much more various: manufacturers, sellers, retailers and buyers. That can explain why this site is ranked 12,525th at the same time.
It is apparent that Americans prefer made-in-USA products to made-in-China ones because they are of high quality, safe and durable, and indirectly supportive to their employment too. Nevertheless, it is hard for them to search for made-in-USA goods in physical store as well as in online store. Therefore, it will be much more helpful if MadeinUSA.com diversify the features of its website to make it a place where buyers and sellers of made-in-USA products can meet each other comfortably.
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